THE TASK
A PR STUNT FOR THE NEW PRADA PARADOZE INTENSE PERFUME.
The concept should engage users in an exciting, surprising way that will generate massive earned media
EXTRAORDINARY - AWE-INSPIRING - ENIGMATIC - IMAGINATION - HYPER-REAL - CAPTIVATING - UNFORGETTABLE
SOLUTION
NARRATIVE
We have curated four extraordinary concepts, each embodying the essence of the Prada Paradoxe in distinct scenarios. This paradoxical inspiration drives our imagination to see the Juicy Fragrance as a force that disrupts the city's iconic landmarks, conquering the Earth, the sea, the sky, and the urban landscape.
The design language promises an unforgettable experience for the guests, with a remarkable PR stunt that captures the essence of the moment in an Instagram-worthy reveal. Additionally, we offer a fun and out-of-the-box AR filter to further engage and excite the audience.
These concepts stand as separate campaigns, each showcasing the Prada Paradoxe fragrance taking over the Earth, the sea, the sky, and the city. These experiences can also be seamlessly infused together, offering the option to select and customize them a la carte.
Prepare to be transported to a hyper-real world, where each encounter leaves a profound and long-lasting impression
THE SKY
JUICY WITH A CHANCE OF PRADA
DESTINATION : AURA SKY POOL
Presenting "Juicy with a Chance of Prada" at Aura Skypool – A hyper-real sky-scape immersed in Prada Paradoxe juice. The Aura Skypool, a skyward landmark, transforms into a surreal haven. As guests arrive, every detail of ordinary life is steeped in the essence of Paradoxe juice – welcome drinks, food, seating, and hostesses, all embrace the enigmatic allure.
Overlooking the palms and boundless sea, the pink juicy pool captivates with enchanting views. Amidst throbbing energy and pink smoke, the grand reveal unveils the levitating giant PRADA PARADOXE bottle, leaving guests bewildered by the paradox.
The AR filter launches, urging guests to witness an enhanced surreal sky-scape through their phones. The sky and clouds turn pink, showering Prada bottles filled with paradox juice. The entire city bathes in pink, completing the mesmerizing spectacle.
GUEST JOURNEY
ARRIVAL
Guests step into a surreal world, immersed in paradoxical allure. Hostess welcomes with an enchanting presence.
MOOD X ENVIROMENT
The panoramic views from Pink Skypool create a boundless canvas of wonder. Every element drenched in the essence of Prada Paradoxe
REVEAL
Amidst swirling pink smoke and pulsating energy, the giant PRADA PARADOXE bottle levitates above the water, leaving guests in awe of this bewitching paradox
AR FILTER
With a simple scan, the sky and clouds transform into mesmerizing shades of pink, as Prada Paradoxe glides on the clouds and gentle juicy raindrops shower the city
LOOK X FEEL
ENVIRONMENT
REVEAL
AR FILTER
PAINTING THE SKY PRADA
DESTINATION : THE PALM TOWER
Elevating the skyline with Prada's allure, this rooftop experience unfolds at The Palm Tower, Dubai. Guests arrive at the picturesque viewpoint, offering breathtaking views of the iconic Palm. A curated cocktail and fragrance experience welcomes them, setting the tone for an extraordinary event. The rooftop itself is bathed in the mesmerizing pink hues of Prada Paradoxe, with the Prada logo gracing the floor as a grand pink triangle. Guests gather around this focal point, anticipating the sky's transformation as Prada takes over.
GUEST JOURNEY
ARRIVAL
As guests step onto the rooftop, they are embraced by the spirit of Prada Paradoxe. A selection of pink cocktails awaits, preparing them for the enchanting experience ahead
MOOD X ENVIROMENT
The rooftop proudly dons the colors of Prada. A grand pink triangle, showcasing the iconic Prada logo, sits at the center. The rooftop ambiance comes alive with smoke and mesmerizing light effects. A striking pink pyramid gleams in the center
REVEAL
Suspense builds as the pink pyramid majestically opens, surrounded by dramatic smoke and lighting effects. The pyramid reveals the iconic PARADOXE bottle, shrouded in enigmatic allure
AR FILTER
A pink luscious glaze coats the city, Intensifying a surreal experience
LOOK X FEEL
ENVIRONMENT
REVEAL
AR FILTER
THE SEA
PARADOX ISLAND
DESTINATION : THE ISLAND BEACH CLUB
"Paradox Island" is a premium, one-of-a-kind experience where Prada boldly takes over an entire island. The Island Beach Club, nestled within the iconic World Islands in Dubai, becomes the canvas for an extraordinary event, immersed in the essence of Prada Paradoxe. The concept aims to elevate the paradoxical allure of the fragrance by transforming every element of the island into a surreal paradise, drenched in the captivating juice of Prada Paradoxe.
The design language weaves together opulence and innovation, embracing the island in a blanket of paradoxical charm. Every nook and corner, from the sand to the sunbeds, the towels to surfboards, will be adorned with the essence of Paradoxe. Floating tiers, elegantly outlining the island in the form of a triangle, symbolize the iconic Paradoxe bottle.
The Grand Reveal takes center stage, showcasing a spectacular light show on the tiers, culminating in the unveiling of a colossal Prada bottle, adorned with smoke and radiant light
GUEST JOURNEY
ARRIVAL
Guests embark on a boat to reach "Paradox Island," building excitement and anticipation for the exceptional experience that lies ahead
BEACH TAKEOVER
Upon arrival, a captivating Prada-branded beach experience unfolds, immersing guests in a world of paradoxical allure. Every element of the beach club, from the sun-kissed sand to the luxurious sunbeds and towels, bears the captivating essence of Prada Paradoxe
SEA TAKEOVER
Floating tiers elegantly line the sea, creating an awe- inspiring visual spectacle. This grand brand moment further elevates the paradoxical charm of the island, leaving guests in awe of the magnificent transformation
REVEAL
A dazzling light show initiates the momentous reveal. The floating tiers unveil a breathtaking sight – a giant Prada Paradoxe bottle majestically emerges, surrounded by ethereal smoke and radiant light, creating a truly unforgettable experience
AR FILTER
Scanning water bodies reveals a surreal transformation, turning them into pink Prada Paradoxe juice. The flooring metamorphoses into pink paradise, with sand and concrete acquiring a whimsical pink hue
SEA TAKEOVER
BEACH TAKEOVER
REVEAL
AR FILTER
THE EARTH
SURREAL SCAPE
DESTINATION : HATTA
The concept involves taking over Hatta Island, transforming its rocky and mountainous landscape into a surreal environment drenched in the juice of the Prada Paradoxe fragrance. The paradox lies in the juxtaposition of the natural landscape with the hyper-real and surreal elements created by AI and physical design elements. The goal is to provide guests with an immersive and unforgettable experience, where everything around them reflects the essence of the fragrance.
GUEST JOURNEY
ARRIVAL
Guests arrive at Hatta Island at night, creating an element of anticipation and mystery. Pink Prada canoes await them, setting the tone for the fragrance launch experience
CANOE FLEET
The guests embark on a fleet of pink Prada canoes, led by a DJ on a barge. As they sail to the opposite sea bank, the fragrance's ambiance surrounds them
ENVIRONMENT
Pink uplighters strategically placed around the mountains make them shine with a vibrant pink hue, creating an otherworldly atmosphere
REVEAL
The highlight of the event is the grand reveal of the fragrance. Two large screens dramatically split open, unveiling a giant PARADOXE bottle with the help of smoke, lighting, and sound effects. This moment is meant to be visually stunning and captivating for the attendees.
AR FILTER
Guests capture the reveal, As the fragrance is unveiled, the mountains intensify their pink glow, and water, representing the "juice of the fragrance," starts jutting out from the mountains. The skies turn pink, and clouds seem to pour the juice down, completing the surreal transformation of the island
LOOK X FEEL
OPTION 1
OPTION 2
AR FILTER
THE URBAN
UBER INTENSE
DESTINATION : SOUK AL BAHAR
In "Urban Oasis: Souk Al Bahar," Prada Paradoxe makes an uber-cool statement by taking over the cityscape with its intense allure. The concept transforms Souk Al Bahar into a captivating spectacle, mapping the entire project with the essence of the brand. With its eye-catching visuals, this curated storyboard drenches the Souk in the mesmerizing juice of Paradoxe, drawing the attention of the massive footfall that frequents the bustling location. This ambitious stunt disrupts the facade of this iconic landmark in Dubai, leaving an indelible mark on the city's landscape
AR FILTER
THE SKY
Presenting "Juicy with a Chance of Prada" at Aura Skypool – A hyper-real sky-scape immersed in Prada Paradoxe juice. The Aura Skypool, a skyward landmark, transforms into a surreal haven. As guests arrive, every detail of ordinary life is steeped in the essence of Paradoxe juice – welcome drinks, food, seating, and hostesses, all embrace the enigmatic allure.
Overlooking the palms and boundless sea, the pink juicy pool captivates with enchanting views. Amidst throbbing energy and pink smoke, the grand reveal unveils the levitating giant PRADA PARADOXE bottle, leaving guests bewildered by the paradox.
The AR filter launches, urging guests to witness an enhanced surreal sky-scape through their phones. The sky and clouds turn pink, showering Prada bottles filled with paradox juice. The entire city bathes in pink, completing the mesmerizing spectacle.
THE SKY
Presenting "Juicy with a Chance of Prada" at Aura Skypool – A hyper-real sky-scape immersed in Prada Paradoxe juice. The Aura Skypool, a skyward landmark, transforms into a surreal haven. As guests arrive, every detail of ordinary life is steeped in the essence of Paradoxe juice – welcome drinks, food, seating, and hostesses, all embrace the enigmatic allure.
Overlooking the palms and boundless sea, the pink juicy pool captivates with enchanting views. Amidst throbbing energy and pink smoke, the grand reveal unveils the levitating giant PRADA PARADOXE bottle, leaving guests bewildered by the paradox.
The AR filter launches, urging guests to witness an enhanced surreal sky-scape through their phones. The sky and clouds turn pink, showering Prada bottles filled with paradox juice. The entire city bathes in pink, completing the mesmerizing spectacle.
THE SKY
Presenting "Juicy with a Chance of Prada" at Aura Skypool – A hyper-real sky-scape immersed in Prada Paradoxe juice. The Aura Skypool, a skyward landmark, transforms into a surreal haven. As guests arrive, every detail of ordinary life is steeped in the essence of Paradoxe juice – welcome drinks, food, seating, and hostesses, all embrace the enigmatic allure.
Overlooking the palms and boundless sea, the pink juicy pool captivates with enchanting views. Amidst throbbing energy and pink smoke, the grand reveal unveils the levitating giant PRADA PARADOXE bottle, leaving guests bewildered by the paradox.
The AR filter launches, urging guests to witness an enhanced surreal sky-scape through their phones. The sky and clouds turn pink, showering Prada bottles filled with paradox juice. The entire city bathes in pink, completing the mesmerizing spectacle.
THE SKY
Presenting "Juicy with a Chance of Prada" at Aura Skypool – A hyper-real sky-scape immersed in Prada Paradoxe juice. The Aura Skypool, a skyward landmark, transforms into a surreal haven. As guests arrive, every detail of ordinary life is steeped in the essence of Paradoxe juice – welcome drinks, food, seating, and hostesses, all embrace the enigmatic allure.
Overlooking the palms and boundless sea, the pink juicy pool captivates with enchanting views. Amidst throbbing energy and pink smoke, the grand reveal unveils the levitating giant PRADA PARADOXE bottle, leaving guests bewildered by the paradox.
The AR filter launches, urging guests to witness an enhanced surreal sky-scape through their phones. The sky and clouds turn pink, showering Prada bottles filled with paradox juice. The entire city bathes in pink, completing the mesmerizing spectacle.
THE SKY
Presenting "Juicy with a Chance of Prada" at Aura Skypool – A hyper-real sky-scape immersed in Prada Paradoxe juice. The Aura Skypool, a skyward landmark, transforms into a surreal haven. As guests arrive, every detail of ordinary life is steeped in the essence of Paradoxe juice – welcome drinks, food, seating, and hostesses, all embrace the enigmatic allure.
Overlooking the palms and boundless sea, the pink juicy pool captivates with enchanting views. Amidst throbbing energy and pink smoke, the grand reveal unveils the levitating giant PRADA PARADOXE bottle, leaving guests bewildered by the paradox.
The AR filter launches, urging guests to witness an enhanced surreal sky-scape through their phones. The sky and clouds turn pink, showering Prada bottles filled with paradox juice. The entire city bathes in pink, completing the mesmerizing spectacle.